What concerns me is the level of deception which they offer in their PR's.
I have seen it recently reported "630,000 sq. ft. in Illinois".
Per a report commissioned by adult use sponsor but mere months ago for the adult use supply and demand studies, it was stated per the Illinois Department of Agriculture (oversight of Illinois cultivators), the production space of all Illinois cultivators combined was 259,000 sq. ft, of which that is 20 cultivation facilities, most falling in the 15-30,000 sq. ft. range.
I have also seen it stated their production in Illinois I believe was "25% of the market". Cresco owns 3 of the 20 facilities, which, as above, fall in the lower range of footprints. They have also previous reported I believe production in Illinois of 30,000lbs, which is interesting as Illinois production as a whole has fallen in the 18,000lb range annually.
Anyone is free to cold call random Illinois dispensaries and make inquiries about Cresco products in stock, to which they will be answered there is no product, and no cultivators can meet any demands by dispensaries currently, despite the fairly low patient numbers (50k active purchasing patients out of 80k total)
One can also look further into expansion announcements and news in the state to find most cultivators are falling behind in their efforts, despite adult use to launch shortly to a market of well over 1MM purchasers, despite having several years to build out and expand, knowing of the medical expansion as well as the efforts to pass adult use.
One may also find if one was to seek such feedback numerous reports of their product quality rapidly declining as well, considered low quality by most.
I've done quite a bit of work in the Illinois market and have intimate knowledge of the majority of the above and the issues above disturb me, and is seen in several of the Illinois based MSO's that have emerged out of the Illinois medical program.
I've traded them since Day 1, had enormous profits, love the company as a whole (future trading opportunities) but do recognize the above and it's something to note.
It's too personal to be business.
